2018 will be remembered as the year we took the big leap to take time to focus on revisiting our raison d’etre…our mission and vision! After 12 years of events and programs for young professionals in Edmonton, it is time for a new strategic plan.
In early December 2018, we put our advisors, board and some stakeholders in a room to talk about our mission, vision, and what brand characteristics we have. We got help from the Community Development Unit with Alberta Culture and Tourism and Red Executive Services.
And, we are just getting started.
While still offering events and programs to Edmonton’s young professionals in 2019 (check out our events page to see what we have planned), we are going to spend the next few months figuring out the essential stuff. Do you have thoughts about our Mission? Vision? Brand characteristics? Send us an email and check out this space for updates on this work.